A life on two wheels is an exciting way to live, and at Two Wheel Group we like to think we are the luckiest business people in the world. We live a life many would only fantasize about as we are surrounded by bicycles and motorcycles on a day-to-day basis. We focus on clients in the two-wheel space that share our passion for two-wheels and an overall plan to grow the industry.
Deliver strategic roadmap for concepts, turnarounds, business, market and industry expansion and growth.
Take the set and develop the business based on those goals. Oversee operations to lead team and keep them on task while spreading the strategy and training to the staff.
Our capabilities help shape, advise or we participate by shoulder to shoulder….in the board room, the C suite, the operations. We intensely focus on leadership & talent development and succession, ranging from day-to-day operations all the way through next the horizon of the business.
Taking companies on the journey of discovering what they stand for. What is their promise to the customer and are they fulfilling it? Ensure the culture of the company follows suit.
Set businesses up for growth. We always look ahead and plan the possible futures.
Giving back to an industry that has given us so much, through a dedication of time and resources whenever we can make a difference in the world of two-wheels.
Two Wheel Group, LLC was founded by Jon-Erik Burleson in the summer of 2017. “I started Two Wheel Group because I love working with passionate companies that are brand focused in the two-wheeled space,” stated Burleson.
Christy LaCurelle and Werner Kastenauer joined in 2018 and 2020 respectively. Together the trio has set out to help the two wheeled industry thrive by supporting the goals of their clients in both the bicycle and motorcycle space. The partners worked together for over 15 years before launching Two Wheel Group and have a combined skillset that aids the success of each of their clients. Burleson continues, “We focus on companies that want to grow and engage in their sport and have shown a leadership in development inside their industry. We enjoy helping business owners succession plan and execute experiential events while educating them on becoming better and more influential in their space.”